Well-written texts that inform, support, and convince, are crucial for an online store's success. ), Fave (Informal, slang, short for favourite), Iconic (famous, memorable, representing a certain time and place), Timeless (something thats beautiful irrespective of age and current trends). Content that gets found, engages & converts. With a passion for crafting clothing, you can find your new favorite clothing piece with many designs. Guess which two Social Media platforms drives most orders for top fashion retailers? Fashion Brand has been producing high-quality clothes for the past 40 years. Say goodbye to that silly plastic poncho and protect yourself from the elements in style. If you are looking for a fashionable, traditional hijab that is versatile and stylish, then our Beaded Hijabs Collection is perfect for you. Clothing descriptions help customers decide whether or not to purchase the product. If one product is too lengthy and the other product in the same category has a smaller description, your customers may feel that its not explained well. Obviously, I could learn a lot from this page! Its also been shown to break down peoples resistance to being influenced by advertisements.[*]. Writing great product descriptions takes work. One important rule though to follow while using adjectives in your product fashion description is that you must put opinions before facts. Get paid to promote the #1 content marketing suite. This womens apparel line was founded in 2014 by a women named Tiffany. They also offer waterproof bags that will never be damaged by rain, or spills again. What to write on about us page for Fashion Store Business Mention the date and year of its establishment. What they do is they look at your product picture and scan your product description in order to decide whether they want to read the complete description. How you can live the high life if you don't wear high heels. Shopify knows that a majority of their merchants are small business owners. You will not let them wander around in the showroom hoping they would buy. Hopefully, these examples of fashion product descriptions shine some light on what makes a description go from good to great. In each section of the Google Home product page, for example, features are described in a creative 5-10 words: Try techniques like rhyming words or coming up with your own unique one-liners to help set your short descriptions apart and give them personality. They are soft as a cloud and breathable. Do not forget to mention the reviews of your Happy customers. Google, the creator of the Google Home, is the master of brevity.[*]. Gone are the days when a visitor would order from a website for convenience and lack of choice. How does the clothing or accessory look? All of the designs are created with the utmost attention to detail, with many bead colors and patterns to choose from. From the classic shearling boot to the military-inspired combat boot, our selection is sure to have something for everyone. You wont perform at your best if youre irritated by your clothing. Whereas in an e-commerce situation, retailers tend to play the number game show a product to 100 visitors, one will buy. They offer a wide variety of clothes for all occasions. 4. The significance of Shopify SEO for Fashion Brand and how to do it right! New Look. Its essential to show that your clothes can make them feel like anything they want to be. What do you want to sound like? Thus, its important that you maintain a consistent amount of text in all your product descriptions. Not only they help the customers in making an informed buying decision, including technical specifications also helps your customers in their product search, if they enter very specific search queries in your websites product search. They have a high waist and pockets on the front and back. With a wide variety of colors and patterns to choose from, you are sure to find a design that will suit your needs. The lines for both men and women are inspired by designers in Australia. Infashuated was founded in 2008. Candles come in all shapes, sizes, smells, colors, and cases. Raye Raye offers affordable and trendy clothing for young women. For the active and confident woman, Harper and Sky is trendy and has a chic style for athletic and active women. Made from leather and designed with a rubber sole, these shoes are a must-have for any fashionista. Their pants are designed to be comfortable and easy to wear. That is why people need to stay on top of what is new and fresh in the fashion world. Get desperate). The items on this page are perfect for anyone who wants to dress in the latest trends. If youre wondering how to hone your message, I recommend writing as you normally would. At Fashion Brand, were committed to helping you look your best. Protect your content & site from AI penalties. Complete our bootcamp and become INK certified! The clothing business is growing, and demand has never been higher. We carry brands like Nike, Adidas, and more. Fashion jewelry is an essential accessory for any occasion. Bring your questions live to our team on a live QA Demo. With every purchase, you will receive a free gift with purchase. This allows customers to imagine themselves improved by your clothing. It's time to get started with some tactics in fashion product descriptions. Having said that, you can use fashion lingo in your clothing descriptions. But this isnt just any hammer! While describing each product is doable, we offer professional product description services for a fraction of the market price. Do you want to sound Sexy, Naughty, Polite, Stern, Classy, Royal, Nasty, Old, Strict, Young, Funny, Deadpan, or Serious? Do you think the Fashion Copywriting Services is important for your online retail store? The Lace Reflection Dresses are lined with soft, breathable tulle fabric and adorned with airy lace. Thousands of articles on content marketing with AI. Dont just say Its fun; let the product picture and words say that. But customers want an emotional connection. Analytical cookies are used to understand how visitors interact with the website. If so, our suits are the perfect fit. Beaded Hijabs The Beaded Hijabs Collection is a line of stylish, beaded head coverings. With a focus on creating timeless, sustainable and wearable pieces, they make all of their clothes in Los Angeles. Ever wonder why so many brands use humor on their websites, in their content, in their product descriptions, and in their advertisements? Living in Boston two individuals wanted to bring light to small designers and their fashion lines. Check out her site for editorial work done in a high fashion manner, and read up on her charity work. Whether youre a SaaS company or something else entirely, its important to try to establish a strong emotional connection between your customer and your product descriptions. Her collections are timeless, classic and feminine. All this work upfront makes it easier to crank out creative product descriptions. Elizabeth and Isabella created this adorable apparel line for women and children. Talk about the nuances. Use the title to tell your customers in simple words, what is it that youre selling? Key Takeaway: Youre not competing against every product online. The line offers a variety of casual styles, from skirts to denim to pants. Description. They need something to improve their lives that they couldnt otherwise do or achieve without your product. Contact The new and exclusive line of fashionable jewelry is here! This cookie is set by GDPR Cookie Consent plugin. This Linked Pack 28L will do:[*]. Billy has something for everyone. But every once in a while you stumble across something special, something that speaks to you. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Key Takeaway: The art of brevity is a magical thing when it comes to product descriptions. This designer is known for its fashion that is fresh, modern, and perfect for everyday wear. By clicking Accept, you consent to the use of ALL the cookies. From comfort to warmth, what you wear in bed is essential for improving your quality of sleep. Get some inspiration from our clothes description example. We dont need to tell you that eCommerce sales are enormous. Benefits of Effective Amazon Product Descriptions. Get My "Ideal You" Product Description Template. Key Takeaway: Using phrases like burliest and long days on the wall allow Patagonia to demonstrate that their employees (as well as the Patagonia brand as a whole) understand the little nuances of each product and how its used in the real world. Do you want professional Local or National SEO for your eCommerce Fashion Retail Business? Mention about the varieties of clothing brands you sell. Look no further! Start with your basics. The name is a combination of her own name and her mothers name, Rachel. The Belgian designer behind the company offers fun pieces that are comfortable and suitable for a teens lifestyle. Thats the beauty of sarcasm and it can help you sell products. They are sophisticated and combine menswear into womens fashion for a sophisticated look. The designs are stylish and fashionable and come in a variety of colors. This is a powerful theme among our examples of fashion product descriptions. A product description is a copy on your product page that is used to explain the features and benefits of your product. Well put you at the center of the action without upstaging anyone. We offer a wide range of sizes and shapes, so that no matter what your size or shape, youll find something thats perfect for you. Alana and Stevie Pallister founded Tiger Mist in 2007. Privacy Policy. Albion Fit Made With Shopify Albion fit has some awesome values for their fitness and every day line. These t-shirts are a comfortable and durable alternative to standard cotton tees. They offer a wide variety of clothes for all occasions. Made from premium silk, the delicate and flowing construction gives you space to move freely without compromising on elegance. With dresses, jackets, and skirts, this brand has a little something for everyone. Orient is made up of watches that are inspired by Japan. They have a lineup that is sexy and attention grabbing with bold colors and body hugging designs. In other words, write product descriptions that people wish they could say, but are too afraid to. All of our pieces are made with the highest quality materials, so you can be sure that your purchase will last for years to come. So when you're getting started writing this description, it's a good idea to list out the basic information that you'll need to include. Nordstroms is a retailer of fashion apparel, shoes, and accessories. This is another description that focuses on how the clothing will make you feel. The Fashion Brands are the newest and freshest fashion brand that has just been launched this year. They love to be odd, unique and let you express yourself with both men and womens apparel lines in addition to accessories. Whether youre looking for the latest in fashion, or just need a new pair of shoes, our selection of shoes is sure to have something for you. The designs are stylish and fashionable and come in a variety of colors. Getting a full 8-hours can feel near-impossible. Score content for SEO to rank 450% higher in Google. We design Fashion ECommerce websites and run digital marketing campaigns for growing Fashion labels. The descriptions below will help with just that. 2. They are also cruelty-free and use sustainable materials in their designs. consistent across the category. Let them write unique content for SEO like product descriptions and whatever else your business requires in the languages you need. How reverse image search engine is revolutionizing fashion e-commerce, How Influencer Marketing Can Help Your Brand Get Ahead In The Fashion Retail Industry, 8 Ways Online Retailers Can Reduce Returns. Google redesigned main search results column increasing descriptions about 16-20 . Necessary cookies are absolutely essential for the website to function properly. That is why they have made a brand that has clothing for every woman. The fastest way to explore what INK has to offer. Don't be afraid to bold or underline important phrases, and use white space effectively! (Dear, darling, babe, sweetie, ma'am.) First, lets dig a little deeper into what makes a great product description. Their goal was to not only create durable footwear, but to have styles that fit into many occasions. Well, its all of that and more. You either know fashion, or you don't. Happiness looks beautiful on me. We offer snow boots in sizes ranging from 6 to 14, including half sizes. If youre starting a food processing company, finding the right name is crucial. One of the most popular things in fashion is shoes. Our purpose at Cents of Style is to empower women to lead bold and full lives. The collection includes denim, dresses, skirts, tops, and jackets. Because you sell more than just clothing. This is not how great e-commerce businesses are built. If youre in the business of creating refreshing and delicious fruit drinks, then you know how important it, Starting a food business is a huge undertaking, and one of the first steps youll need to take is coming up with a catchy and memorable name for. They spend money on inventory, building a website, fulfillment, and marketing to bring people to their website, only to show them products with cookie-cutter descriptions. They even ship to over 80 different countries. This handbag is perfect for the fashionista who wants to be noticed. Make sure to highlight the features other customers will want to buy. The latest and freshest trend in the fashion world is the brand new Fashion Brands. Sitemap In this case, Subaru uses testimonials to increase completions of their lead generation form.[*]. Again, imagine they have walked into your physical store and youre selling them your product face-to-face. Use these descriptions to come up with your own compelling description that can increase conversion. We offer great service and a caring attitude. Grungy Gentleman is located in New York. We believe that style should be accessible to everyone. Our shirt is a sleek take on a well-loved classic featuring a tried-and-tested spread collar and a slim fit styling. This is easy to do in short descriptions (300 words or less). Think of them as the good old-fashioned sales pitch. They also offer stylish sunglasses along with their watches. Come with us as we show you 6 steps to take to write a clothing business description that attracts clients. This will help you marry your product copy with the new trends you discover. Moon Choi is based out of New York City, and the designs of this line fit well within the city. Avoid using such self praising phrases and allow your customer to judge the quality themselves from the product pictures and adjectives in your product description. Perfect attire for the soul that loves a street vibe. With the right use of adjectives, you can dramatically influence the customers desire to purchase your products. Yet too many online stores simply tellshoppers about the product rather than sellingit to them. Women can choose from a wide range of apparel items, including skirts, dresses, pants, shorts, blouses, and even footwear. Avoid long blocks of text without spacing, and use bullet points instead of long lists in sentences. Often that means telling a story. Melula is a childrens fashion line from Denmark with a focus on shoes. Their new Subaru Ascents product page is handcrafted for their ideal customer: families.[*]. She is a high end fashion photographer, and you can find her work in Vogue, Marie Claire and more. Malicious Women Candle Co. finds the perfect balance between gag gift and thoughtful sarcasmmaking them an excellent inspiration for your products. Highlighting these features is an effective marketing strategy for your business. They feature classical detailing in a range of colors, letting you bring a classic touch to summer trends. Unlike products such as the DeWalt hammer above that require lots of tiny details, items that are particularly unique, growing in popularity, or high in demand dont need all the extra wording. Were here to show you how to supercharge your product descriptions, with five examples of fashion product descriptions. Abir is a data analyst and researcher. I love being called a fashion icon. Source: @tikatheiggy. With a mid-rise platform heel and commanding pointed toe, this shoe allows you to stand upright, projecting confidence. You can find a variety of topics on her website from fashion purchases like sweaters, under garments and more. They allow us to express ourselves and to explore the boundaries of our identities. All of their clothes are hand-made and designed by the best designers in the world. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". services, thousands of new eCommerce websites are popping every day, hence customers today are rather spoiled for choice. Its a fashion and lifestyle brand made for the bold, authentic and stylish man. But theres another type of ideal Subaru shopper that their team has discovered over the yearssparking a new wave of creative product campaigns Dog lovers. Boost your traffic and sales with 25+ examples of our highest-converting product descriptions. Now go out and find it! This is a tricky balance, as sometimes, too much information confuses the reader. Mention the founder of your company. Want To Write SEO Friendly Product Descriptions? So how does a perfect product fashion boutique description sample look like? There are two types of product descriptions for ecommerce businesses. How you dress affects how people perceive you, and with this suit, they will see you as the boss. Their collections are bohemian, whimsical and oh-so feminine. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Thus, its even safe to say that by identifying the adjectives that are most likely touch the senses of your customers and influence their buying decision; using those adjectives in your product copy can help you increase the conversion rate of your website. Each page should have its own unique description, so you can avoid having duplicates. If one product is too lengthy and the other product in the same category has a smaller description, your customers may feel that its not explained well. Imagine yourself standing in a physical store at a shopping mall, pitching your products to a customer who has just walked into the showroom. We offer free shipping on all orders over $150. [quote]Each time there is a new collection, you can even create a standardized boilerplate language for key looks you have just discovered that can be used throughout multiple product categories.[/quote]. Youll also find beauty tips, advice on the latest trends, and articles on the latest fashion news. Use product descriptions to paint a before-and-after picture. With a simple and elegant design, these pieces are perfect for any outfit. Describe how your clothes can make them look like a rockstar, athletic, or even professional. One way to get really good, really fast, is to try several things until you find something that truly works for you and your business. Contact us! You look your best when you feel your best, and our dress can inspire confidence in anyone. Every girl needs a new outfit for the season. Tired of feeling like a square peg in a round hole? If you wear things you adore, you look better. Selling something like a car, for example, requires a full understanding of your ideal customers psychographics. Fashion is an art that is timeless. Their items are high fashion, and breathable for warm weather. Our winning 5-Steps Process to Grow your E-commerce Sales Go from less than 10 orders per week to 100 orders per week to 100 orders per day and beyond, About Netgains Our Services Our Work Contact Us, Fashion Copywriting: 13 Tips for Writing Product Descriptions that Will Get Your Customers to Say YES, https://www.ilovefashionretail.com/wp-content/uploads/2020/03/logo.png, Netgains Fashion Digital Marketing Agency, Amidst all the complexities involved in running an Online Fashion Store, retailers tend to forget that at the end of the day its about selling. To avoid it, use your focus keyword no more than a few times: Once in the page's URL Once in the product description title Once or twice in the body copy Once in the alt image tag Improve your SEO and include your keyword in your link text, but only if it meshes with the product title. Dont call your product something that only you can understand. Avoid "yeah, yeah" phrases. Her lines have been a part of fashion weeks in New York and Paris. Wheres the buy button? Yu Tsai is a fashion photographer that works out of New York and Los Angeles. They have clothes for curvy women, petite women, tall women, and everything in between. Do it again. Shop your favorite styles, like the front crisscross ladder bikini, racer back straight, or fair isle swim brief longline. She left Jones Apparel Group in 2000 to start her own line, Raye Raye. Instead, they start with, Greet guests with a warm and welcoming glow.. Related Fashion Copywriting Topic: 5 Practical tips to Write Compelling Product Descriptions for your Online Fashion Brand. Or you can take these descriptions directly, or modify them and use for your product. Being able to describe your product in just a few words helps to reduce confusion among your buyers and increase sales to your business. If you sell clothing for kids, maybe you want to appeal to parents about how your clothes make getting dressed in the morning that much easier. Whereas in an e-commerce situation, retailers tend to play the number game show a product to 100 visitors, one will buy. For example, to show a bridal dress on your product page, you can use words like elegant, romantic, alluring, nostalgic, radiant, etc. That helps to build trust with the hardcore outdoor shoppers who are most likely to buy their products and advocate for their brands. Whether youre looking for a dress for a party, a blazer for work, or something for everyday wear, Fashionista Clothing has it all. Without stealing the show, this pair can give you the presence you need. To find out exactly which features are most important to your customers, start with the products reviews: In the example above, the customer cares about the hammer looking new, even after repeated usea great idea to include in future iterations of the product description. So if youre looking for a Fashion Brand, were the ones for you. It is fun, adventurous and classic simultaneously. This brand is a trendsetting, progressive and sustainable fashion company. It can be the durability of your clothing, the design, the sustainability of your production process, etc. Shopify has that covered as well: Notice the line no design skills needed. This helps to immediately calm any fears business owners might have about creating a website. [*], Senior Vice President of Marketing at Subaru, Alan Bethke, sums the importance of identifying your ideal customer(s) when he says, We identified dogs as the common truth that made these owners the same.. You can find phone cases, accessories, beauty supplies and clothing. Whether you are looking for a cute little sundress or a full ball gown, we have it all. We offer the latest in fashion. Same copy, same format, same style. They want to be able to connect with the product, brand, and what's behind the promise. The material is also wrinkle-resistant so you can keep them in your office for a quick change of clothes when youre in a hurry. With necklaces, earrings, bracelets, and rings to choose from, youre sure to find something that suits your style. Fast forward and they now have an online shop of these brands and are growing continuously. The fashion world has always been and will always be on the move. 5. Whatever you are, this is where you'll tell people about it. The goal of a business description is to introduce any reader to your company-and to do that quickly. Now for the main event - 6 examples of quality descriptions Men's Shirts Designed for the jet-setter in mind, our shirt is the ideal blend of comfort and style. The latest styles? Self praising phrases like excellent can make your customer feel that youre doubting their intelligence in a way that they dont have the ability to judge the product. She has a degree in Fashion Photography and loves all things luxurious from clothing to accessories. In fact, your product description is arguably your best opportunity to provide the heart and soul of that in-store experience for online shoppers. 3. Located in New Zealand, Thom Morison is a high-end menswear fashion line. This brand offers clothing and accessories for men only. Now, lets get down to business. Do you want to look and feel like a fashionable person? This is an adorable lineup of childrens clothing, accessories and home goods. Get our best-performing fashion product descriptions Boost your traffic and sales with 25+ examples of our highest-converting product descriptions. Here are few tips for making for product fashion description scan friendly: Do you know you are legally required to mention the country of origin and fiber content on your product page?
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