The format clearly explains what the email is about before opening and is unique enough to warrant opening. Touching base via email is popular because its easy, its fast, and requires relatively little effort. "Let's touch base" is a vague an annoying buzzword as revealed by Glassdoor survey. Why it works: If someone gave you the go-ahead to contact them in the future, this subject line conveys that youve talked to them before, while still sounding conversational and friendly. A subject line has a triple threat combination of not only eliciting FOMO, but being brief and providing urgency as well. Reality #6: Follow-up gets 16% more opens, 18% more replies than similar variations. I hadnt thought about [relevant point] in quite that way before.. what follows your cold emails or initial conversations. So whether youre just starting out with email marketing or youre looking for new ideas, these examples should give you some inspiration. Didnt want to forget to follow up with you about, Wanted to make sure I hadnt lost your attention on, Just checking if youre still interested in, @[name] any chance we can touch base this week about [project/topic], Following up on our conversation about [project/topic]. (no subject) sometimes this can actually work in your favor! Youve drafted the perfect email, but are staring at a blank subject line not knowing what to write. Maybe you notice a lead signed up for a free trial or your company's newsletter. Whatever the reason, make sure its meaningful to your recipient, not just you, and refer to it in your subject line. Dan Vanrenen, the Managing Director of Taskeater, believes that when it comes to writing compelling subject lines, you should write a subject line that encourages them to respond and clearly signals your interest in what they have to say.. In today's world-where a misplaced click can cause cyber chaos-people are wary of anything that looks remotely spammy. For example, 3 ways to improve your productivity. Theyre usually devoid of meaningful content and are largely skippable. The key here is tactfully. That shows persistence and an element of urgency. It comes off more conversational as well almost as if its being sent by a friend or colleague. Just let your prospect know that youre available and want to help. Whats been your favorite idea from our list? For every email you slap this subject line onto, the chances of your email ever getting replied to drops to one in ten. Spend time ensuring your emails are helpful and you won't have this problem, allowing you to send emails in series that really convert. MIX IT UP Mailshake allows you to A/B test subject lines and content, so you can measure and compare results right from your platform dashboard. What are your thoughts on using touch points in email marketing? An omnipresent anxiety brought on by our cognitive ability to recognize potential opportunities.. In fact, Touching base was found to fail 50% of the time. You schedule the callback, but in the meantime the prospect forgets all about it and when you ring back, you guessed itno answer! The recipient knows what you want, why you want it, and has a couple options for getting in touch. For example: "Thank you for being my best friend. Instead of saying touch base, why not get straight to the point? Most people only scan their emails and if the subject line doesn't catch their attention, they will simply delete it without reading it. Its definitely not one of the best email subject lines. They determine if the email will be opened or not. You dont want to put them off by insulting their efforts. Keep all your relationships in one central place, Build and maintain personalized relationships at scale, See how your business is doing with custom reports, Manage your contacts, deals, emails and more in one place, Save time by connecting Copper to popular apps and tools, Move relationships forward while you're on the go. Make a joke. It is a short, attention-grabbing phrase that tells the recipient what the email is about. VoIP or Voice Over Internet Protocol (also called internet telephony) to give its full name, has been around for some time now. Just sign in to your email account, dash off a few lines of friendly text and your work is done. That's concerning to some people and if you have informal conversations with them about their work, consider that it may not be something they want to talk about with everyone else. What you send will be directly related to the situation and the individual prospect. Here are a few critical parameters to consider while writing touch base emails: Short and Candid Subject Line: Sure, "Touching Base" has become one of the widely-used office jargon but using it as a subject line can be a bad idea. Not quite in-office, not yet a remote-first company? Its what email senders hope and dream for. The problem is that easy and effective dont always go hand in hand. 35. Its easy to dismiss someone asking for a potential meeting sometime soon, but when someone asks you for a meeting at a specific date and time, the typical response is to check your calendar. The lack of a call to action can stall the conversation rather than propel it forward the exact opposite of your intent. Step 1 - Qualify interests before agreeing to get back in touch. If you want your clients, colleagues or friends to work with you, ask them! Use case 1: A trigger event occurred A trigger event is any action that suggests a lead is considering purchasing your product or service. What problem has nobody been able to solve for you? Reality #1: Language that shows immediacy is the most effective. Are there any particular findings that jumped out at you? Whenever youre making contact with a prospect or customer via email, you should make sure your message is clear, to-the-point, and contains some personal relevance for the recipient. If youre running a small business, you probably know that regular contact with your prospects and customers is essential for building those relationships and solving customer issues quickly. Why bother trying to reach out to hundreds of prospects manually each week? couldnt resist sharing this article/video/etc. So, if you're sending a subject line like "Adam's New Job" or "New Project Update," it's likely that a lot of people will open it and not get their emails read to them. A touching base email comes in handy for a variety of scenarios such as: You pitched a new product or service and are waiting for a reply Your client said let's follow up in a few months without giving a specific date You want to arrange a meeting with project stakeholders including the client Remind customers of the services you offer By writing a subject that is motivating and positive, they will think of your email as their favorite thing in the morning. It was great to share some of the latest research on touching base email subjects with you. In fact, one in four employees regards it as the most annoying office buzzword around.1 The expression doesnt stand out or convey anything particularly meaningful to those who read itmaking it far from ideal if you want your emails to be opened, read, and replied to. Do you ever feel like sending a thank you email is a superfluous task? Ensure that you use catchy email titles to grab attention and trigger your audience to open and take action. Let's review how to write a follow-up email after you wrap up an interview the email doesn't have to be long, but it should include the following items. If you have a list of points that you want to make, try to format the subject line in a way that will make it easy for the reader to scan. They may be underwhelmed with the service theyre getting and would welcome a fresh conversation with you. Your snippet can be anything from an intro that includes the recipients name, a thought-provoking question, or even just the first line of a story. You slash your open rate to 50% at 5 words and drop it below that as you add more. Tell them youre behind on your sales quota and that you can give a substantial discount as a result. in names, companies, recent awards, and other personal details about your recipients. Example: {!Action} {!Hard Success Metric} Like {!Customer}. Too busy, email me again in a month, please. If they havent responded by now, then theres a good chance the emails arent being opened, so this added urgency could grab their attention enough to read your email. After all, your subject is what recipients will see in their inbox first, so you want to make sure it grabs their attention and entices them to open your email. By touching base in two ways, you are showing your continued commitment, flexibility, and availability. The touch base email has a bad reputation. In fact, follow-up emails achieve greater response rates than initial emails. You write (adsbygoogle = window.adsbygoogle || []).push({}); Copyright 2023. Keep track of opens, clicks, replies, and more using a tool like Mailshake. First Line of Message Do not start your email in your subject line, because your recipients may not open it to read the rest of it. The goal of your message is for the prospect to see value and reply or agree to a next step, depending on the scenario. Prospect: Asked you to reach out in December. That said, when choosing this subject line, be sure you deliver on the expectations in the body. The other person should also be interested in helping them and should answer any questions they may have. When you send a touching base email, youre making contact to achieve a specific purpose, such as: An example might look something like this: Hi Beverly!Im just touching base to see if youve had a chance to discuss our proposal with your team. With a little effort, you can write an email subject thats sure to stand out among the rest. The use of a catchy subject line is just one of the key components for the purpose of a networking email. Give Copper a try today. These nine ideas will help you take a different tack than the sales and marketing people competing for your prospects and customers attention. Your messages have to resonate from the get-go. But for every head-turner, ten cold email subject lines turn recipients away and send your email to the bin we call Trash. If youre distant, an invite to a webinar or another online event will work too. By tailoring your subject line to the recipient, youre more likely to grab their attention and get them excited about your email. Reality #9: The phrase "touching base" falls flat half the time. Reality #4: Just because youre trying to connect doesnt make them care. Track and manage deals in one place with Copper. It also works well as a tactic to re-engage prospects that may have gone cold.
Brain Imaging for Global Health