It was a one-year, multi-million-dollar deal, 90% of which was invested in womens sports. (Source: Shareablee), House of Highlights creator Omar Raja and a talented group of social specialists joined the company at the beginning of the year and the, ESPNs off-platform content team continued robust content across YouTube, Twitter, Facebook and the ESPN App, and is on pace to shatter 2019s records of 620 shows and 252 million views. In an ever-changing and competitive landscape, ESPN continues to lead through a focus on quality, creativity and an inclusive culture.. SportsCenter, the first-ever ESPN show, aired on September 7, 1979. ESPN personalities, joined by athletes, authors and advocates addressed systemic racism and the unifying role sports plays in bridging the widening gap between law enforcement and the African-American community in a series of roundtable discussions, essays and interviews. ESPN.com; ESPN App; ESPN3; ESPN Fantasy Sports; espnW.com; ESPNDeportes.com; Andscape.com; market-, college- and sport-specific sites; and more. It also showcased athlete activism as the sports world issues a call to action to address racial injustice in America. In prime time, ESPN's audience in the demo grew 36% and the advantage was more than double - up 111% - the next closest competitor. . ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. All this was accomplished while creating safe working conditions for those production personnel who needed to be on site. Average monthly ESPN digital users: 161.6 million unique users Last updated January 2021 Percentage of ESPN digital users that access it via mobile devices: 70% Last updated 2/6/18 Average number of people in the US that ESPN reaches: 208 million Last updated 12/14/17 How many countries does ESPN reach? Now, you can stream it via ESPN+, Sling TV Orange, YouTube TV, DirecTV, and many more. Based on site visits last March 2023, 74.28% of ESPNs fans online are males. Content focused on: MLB and the music influence Latinos bring to the league, WNBA Latinos, UFCs biggest Latino names and a special look into the most influential Latino athletes in the country. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. Their number swelled quarter after quarter. As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. The Black Widow of billiards Jeanette Lee Vs.. Need Photos? ESPN beat its closest competitor by 74%. ESPN+: launched April 2018 in collaboration with DTCI, with thousandsof live events, originalprograms and on-demand content. On Friday nights, there were Disney movies with a sports theme. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. Launched in April 2018, ESPN+ has grown to more than 24.9 million subscribers. The 2022 Stanley Cup Playoffs across ESPN, ESPN2 and ABC averaged more than 1.6 million viewers, an increase of 60% versus all 2021 playoffs across cable and broadcast. 270+ live hours of news and information programming. Disney Plus isn't merely focused on the child demographic. The first night of the WWE Draft led to Friday Night SmackDown attracting its second-largest audience of the year. Through its affiliated networks and businesses, ESPN reaches sports fans around the world via 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. SportsCenters late-night edition is now one of the. ESPN+ is picking up the slack quite nicely. ESPN Radio programming is also available on Sirius XM, via digital distributors Apple Music and Tune In and on ESPNRadio.com. A video content platform for Olympians and their fans. With the new deal, every SEC football and mens basketball game will now be carried on an ESPN network, solidifying ESPN as the exclusive rights holder of the SEC through 2033-34. espn.com 87% 516.9M Sports > Sports - Other #1 Analyze espn.com Compare to espn.com. ESPNs most-watched since it expanded coverage of the tournament in 2017. American motorsport fans have historically followed national series such as Nascar . Ive worked on almost every sport, plus answered viewer calls and letters (people used to write! were eager to diversify the cast to reflect modern demographics. Yes. Debuting on ESPNs launch day (September 7, 1979), ESPNs first and flagship show defines the sports news genre. Sold-out annualespnW: Women + Sports Summitincluded more than 300 attendees and two million tuning in for the livestreamed panels via espnWevents.com, Twitter, the ESPN App, YouTube, Facebook, and ABC News Live. Kristie is Director of Communications. was named ESPNs eighth president in March 2018 and named Chairman, ESPN in February 2023. The telecast was rated 15th out of the top 150 Cable TV shows in the 18-49 adult demographic. Throughout the year, ESPN successfully reached sports fans in record numbers and expanded its reach through a multi-platform ecosystem across linear, streaming, digital and social outlets. That is why September is an important month for ESPN. These included Natalie Portman, Chelsea Clinton, Glennon Doyle, Dany Garcia, DeMar DeRozan, and Abby Wambach. ESPN Fox Nation FOX NOW fuboTV . These demographics, particularly adults 18-34 and 18-49 are of particular importance to advertisers. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. espn publishes content mostly about Sports with a ball. The brand is regularly ranked high in the brand equity index. In addition to Austin, Texas, home of the Longhorn Network, ESPN has a studio in Washington, D.C. ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPNs linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. The September 21 Megacast on the 50th anniversary of the first MNF game featured the first home game for the Las Vegas Raiders, hosting the New Orleans Saints. . drew an average of 4M viewers and was the most-watched regular-season game on any network in three years. Broken down by age demographics, ESPN.com was the undisputed leader with 33% of 18-24 year olds and 25% of 25-34 year olds listing ESPN.com as their favorite sports site. We brought the very best offerings to every conceivable sports-related environment and experience, and often did so in record numbers. A collaboration between Andscape and the NBA. Need Photos? 2 (through October via Comscore) including a global sports category record of 161.6 million users worldwide in October, offers a vibrant source of news, highlights, analysis, features, personalized content and more with localized versions in 20+ markets around the globe. ESPN+, now with 11.5 million subscribers, continues to grow and add to its programming: Soccer programming was enhanced with exclusive Bundesliga and Scottish Premiership action adding to an already industry-leading offering of international soccer plus the MLS. ESPN Consumer Products offer fans high quality collections inspired by compelling content, unique marketing campaigns and ESPNs trademark personality at a variety of retail channels. In addition to marquee U.S. (NFL, MLB, NBA, NASCAR, IRL, all of golfs and tennis G, rand Slam events) and major international (UEFA Champions League and other top soccer, cricket and more) sports, there are 11 local versions of. ESPN Radio,which launched January 1, 1992, provides 9,000 hours of talk and event content annually, reaching 32 million listeners a week on 500 stations nationwide. Johanna Konta's victory over Simona Halep in the 2017 Wimbledon Women's Singles Quarterfinal set a new British television record for the women's tournament, with a peak of 7.4 million viewers watching the BBC's coverage. The main content on ESPN is related to Sports. ESPN created the X Games for the purpose of profit and entertainment in the form of sponsorship endorsements. SportsCenter, digital and social. For example, with espnW we're talking to women, and there is an active female audience on Pinterest. This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%). Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix Multi-Platform, Desktop 2+ and Total Mobile 13+, September 2019, and Comscore Mobile Metrix Mobile App Only, All Applications, Total Mobile 13+, September 2019, U.S. * Based on ESPNs analysis of sports apps found within ComscoreAll Applicationscategory. "This was up a whopping 26% over 2018, and it represented the event's highest viewership since 2015," Jon Stainer, managing director of Nielsen Sports, Americas, said. The streaming platform now has around 25 million subscribers in the US alone. From college football to NBA Today, sports fans have many options. As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. Andscape continued its agenda-setting journalism highlighted by Sidelined, a season-long look at the NFLs lack of diversity in coaches and team executives. ft. rented in two locations nearby). Viewership for ESPNs exclusive coverage of the. Spanish-language Local TV. In addition, ESPN networks aired 16 (of a possible 21) MLB Wild Card playoff games in four days, a new round created for the truncated season, including seven on September 30 and the first MLB action (three games) on ABC since the 1995 World Series. Through its affiliated networks and businesses, ESPN reaches sports fans around the world vi. ESPNs Snapchat team was busy building two new shows . Programming stunts highlighted great performers such as Tom Brady, Michael Jordan and the Williams sisters; and the anniversary of Title IX was noted with a variety of top games and performances by female athletes. investing in streaming) without cannibalizing the present (i.e. It accounted for 26.14% of all website visits. It dropped to 2.67 million viewers in September 2016. Many of its audiences are from the younger demographic. She graduated from Penn State University and is based in New York City. The ESPN social team is celebrating an impressive milestone as its main TikTok account surpassed 20 million followers in under three years. The UFC has produced 19 pay-per-view fight cards during its relationship with ESPN, which began 20 months ago in January 2019. As Disney+ gains global attraction, Many marketers are looking for figures associated with it. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. 12% of ESPN employees are Black or African American. Lastly, the 18 to 29-year-olds had a respondent share of 35.71%. To understand what makes ESPN successful, we should look at its fan base. The largest age group of visitors are 25 - 34 year olds (Desktop). As more people knew about ESPN+, it got more traction among paying fans. ESPN+s total paid subscribers grew to 24.3 million up 42% during the year. ESPN worked with women and Black-owned marketing agency JOY Collective. ESPN Wide World of Sports Looking ahead, the ingenuity and resolve we demonstrated gives us the confidence to take on anything that may confront us., James Pitaro, Chairman, ESPN and Sports Content, The Undefeateds season-long digital series, #oneteam Public Service Announcement (PSA), ESPNs Record-breaking V Week Fundraising Jumpstarts Jim Valvano 30th Anniversary Speech Celebrations. The ESPN and ABC broadcasts increased 26% and 8% respectively from last year (4.45M; 3.80M), which made up for a 12% decline for NFL Network. over 60 Last updated 10/1/16 In 2023, it has an average viewership of 903,000 so far. Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. In 2021 F1 welcomed 2.69 million fans back to its events - after closed doors in 2020 - even though many races had limited capacities, and some could not welcome fans at all due to the Covid-19 pandemic. ESPN Stories is an engaging, tap-through vertical video experience that highlights daily content across the sports world with an injection of personality, authenticity and fun. Here are Super Bowl ratings for18-to-49-year-olds the prime demographic for advertisers over the past ten years. Need Photos? dominate the US market. In primetime, ESPN . ESPN Deportes and ESPN International produced Spanish- and Portuguese-language shows from home offices in Bristol, Miami, Los Angeles, Mexico City, Buenos Aires and Sao Paulo. In November 2021, eight million households cut the cord, leaving ESPN with 76 million pay TV subscribers. The number of users on the platform is growing exponentially. The current quarter will be the 30th consecutive in which ESPN has been the No. Female viewership increased 64% and younger demographics were up triple digits in people 18-34, 12-17 and 2-17 with increases of 102%, 112% and 130%, respectively, versus 2021. It shows how target market segmentation can be discussed in less than 300 words. Highlights included strong viewership numbers for live event and studio programming, continued growth in the Direct-to-Consumer space, the highest quality storytelling content, impactful technological advancements and difference-making collaboration as part of the industry-leading scale and scope of The Walt Disney Company. Through all the twists and turns 2020 presented and with hard work and resiliency making up for the lack of ablueprint to conducting business during a pandemic more than ever ESPN remains today the leader and the place of record in the industry for sports fans. Doug Kezirian named ESPN sports betting insider. By the numbers: ESPN, like many of its competitors, is faced with the delicate task of planning for the future (i.e. There is more exclusive programming coming in 2021: a morning highlights/opinion show; a program hosted by Stephen A. Smith; the nine-part Man in the Arena focusing on Tom Bradys march to nine Super Bowls; and versions of Peytons Placeshosted by David Ortiz (MLB), Ronda Rousey (combat sports), Abby Wambach (soccer) and Eli Manning (college football). 1 full-time basic cable network among Men 18-34 (starting in Q3 2013). There are several key points to make from the fall book. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. Where the NFL seems to be losing viewer interest is within the 20-29-year-old age range, as those consumers are 10% less likely to be interested in the NFL. The most-watched daily sports news/studio show among total viewers. It increased by 11% from the previous year. Additional games were accessible via ESPN3, ACCNX, SEC Network+ and ESPN+; all games were available on the ESPN App. In 2022, ESPN continued to build a strategic path forward, while connecting with audiences in innovative ways. In November, ESPN+ expanded its daily studio show programming and premium written content, as the exclusive home for the live and replay telecasts of four weekday ESPN Radio shows, a popular daily Spanish-language show (J. Octobers highly anticipated Lomachenko vs Lopez boxing match was ESPN+s most-streamed bout.Also. In America, ESPN reported a total of 3,329,000 viewers, making it their third highest tennis audience ever. The Engagement Rate is 0.56%. Fascinating Sports Viewership Statistics. ESPN Digital is 30% larger based on unique users than the No.
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